Last updated: 24-11-2025

1. Introduction

Perro Genetics Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, purchase DNA testing services, or contact us.

Company Name: Perro Genetics Limited
Address: HQ Atlantic House, 18-22 Hamilton Street, Birkenhead, CH41 1AL, United Kingdom
Email: perro.genetics@gmail.com

We operate in partnership with Genomia s.r.o., an ISO-certified veterinary laboratory in the Czech Republic, which processes biological samples on our behalf.

By using our website or services, you agree to this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal data:

2.1. Personal Identification Information

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address

2.2. Payment Information

  • Payment details (processed securely via third-party providers; we do not store card numbers)

2.3. Order and Service Information

  • Details of DNA tests ordered
  • Dog information (name, breed, date of birth, sex, pedigree details)
  • DNA sample submissions and test results

2.4. Technical Data

  • IP address
  • Browser type
  • Cookies
  • Usage data and analytics

2.5. Communication Data

  • Emails or messages sent to us
  • Customer service enquiries

3. How We Use Your Information

We use your data to:

  • Process and deliver DNA testing services
  • Communicate with you about your order
  • Send test results and genetic reports
  • Improve our website and services
  • Maintain records for legal compliance
  • Provide customer support
  • Send optional marketing communications (with consent)

4. Sharing Your Information

We may share your data with:

4.1. Genomia s.r.o. (Laboratory Partner)

For processing DNA samples and producing test results.
They only receive information necessary to carry out testing (your dog's details and sample ID).

4.2. Payment Processors

(Stripe, PayPal, etc.) – financial information is handled securely.

4.3. Delivery and Courier Services

For sending test kits and receiving samples.

4.4. Legal or Regulatory Authorities

If required by law.

We never sell your data to third parties.

5. Legal Basis for Processing

We process your data under UK GDPR based on:

  • Contractual necessity – fulfilling your DNA test order
  • Legitimate interests – improving services
  • Consent – marketing and optional communications
  • Legal obligation – business record requirements

6. Data Retention

We retain personal data only as long as necessary for:

  • Processing DNA tests
  • Legal and tax requirements
  • Maintaining service records

You may request deletion of your data unless we are required by law to retain it.

7. Data Security

We implement appropriate technical and organisational measures to protect your information from:

  • Unauthorised access
  • Accidental loss
  • Misuse or alteration

8. International Transfers

Your data may be transferred to Genomia s.r.o. in the Czech Republic (an EU/EEA country), which is protected under UK GDPR adequacy regulations.

9. Your Data Protection Rights

Under UK GDPR, you have:

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent

Contact us at perro.genetics@gmail.com to exercise these rights.

10. Cookies

We use cookies for analytics, site functionality, and performance.
You may adjust your browser settings to disable cookies at any time.

11. Contact Us

For any privacy-related enquiries:

Perro Genetics Limited
HQ Atlantic House, 18-22 Hamilton Street, Birkenhead, CH41 1AL, United Kingdom
Email: perro.genetics@gmail.com